TRENDS OF THE FORMATION OF THE COMPLEX MARKETING TECHNOLOGIES IN THE ENTERPRISES OF HIGH-TEC INDUSTRIES
In the article discusses the concept of high-tech industries and high-tech products, formulated the basic marketing tasks in the market of high-tech products, the main trends of the formation of the marketing complex in the enterprises of high-tech industries.
Authors: O. Yu. Syrovatskay, I. V. Falina
Direction: Quality Management, innovation and crisis Management
Keywords: High-tech industries, high-tech products, marketing complex
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