ASSESSMENT OF THE ORGANIZATION'S REPUTATION RISK BASED ON THE IT PRODUCT LIFECYCLE MODEL

The risks of organization of the IT industry, due to external a nd internal factors, are considered, reputation risk is identifi ed as the main one in achieving the organizati on's goals. An analysis of risk assessment methods is conducted and a modified method for analyzing the types and consequences of failures is presented, based on the probabilistic model of the product life cycle. Private and integral reputation risks are introduced, and ratios are provided for the estimation of private, integr al risks and losses due to risk. Recommendations are developed on th e application of the modified method of risk analysis in various application areas when managing the processes of ordering, supplying, operating and maintaining products, as well as the production and investment activities of the organi zation. Areas for further research in risk management in de- sign and operation in terms of building decision rules on the level of threats caused by failures, and the need to develop preventive actions are identified.

Authors: V. V. Romancev, A. V. Kuznetsova

Direction: Informatics, management and Computer Technology

Keywords: Risk assessment, reputation risk, life cycle, software tools

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