MARKETING OF EDUCATIONAL SERVICES

Considers the issues connected with the specificity of educational service and the formation of the value chain of educational services of higher school. By the authors proposed a set of market indicators and a standard set of marketing actions for universities.

Authors: S. V. Salkutsan, A. I. Yakovlev

Direction: Quality Management, innovation and crisis Management

Keywords: The specificity of the educational service of higher education and its features, value chain, a standard set of marketing actions of high school

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