METHODOLOGICAL SOURCES OF THE MERCHANDAYZING AS APPLIED SCIENCE: INTERRELATION OF THE THEORY AND PRACTICE

In this article possibility of initial ordering of theoretical bases of development of a modern merchandayzing is considered. Questions of a role and a merchandayzing place in the modern economic environment and historical aspects of a merchandayzing are studied.

Authors: L. L. Nikitina

Direction: Quality Management, innovation and crisis Management

Keywords: Merchandayzing, marketing, retail, advance, distribution, consumer ability, consumer behavior

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