METHODOLOGICAL SOURCES OF THE MERCHANDAYZING AS APPLIED SCIENCE: INTERRELATION OF THE THEORY AND PRACTICE
In this article possibility of initial ordering of theoretical bases of development of a modern merchandayzing is considered. Questions of a role and a merchandayzing place in the modern economic environment and historical aspects of a merchandayzing are studied.
Authors: L. L. Nikitina
Direction: Quality Management, innovation and crisis Management
Keywords: Merchandayzing, marketing, retail, advance, distribution, consumer ability, consumer behavior
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